BULL MTN GRILL
food truck / rebrand
Bull Mountain Grill is a steakhouse located in Billings, MT that has plans to incorporate a food truck. To avoid the cliché bull riding logos that us Montanans are so accustomed to, a bull’s nose in a style that perfectly balances abstraction and form was illustrated. The color pallet was inspired by the glow of a cattle branding iron. The secondary mountain illustration was added to help make the brand cohesive from the truck to the packaging and uniforms.